who are we?
We live in an age of unmatched abundance - longer lives, smarter tech, unprecedented wealth - yet record levels of loneliness, anxiety, and distrust reveal that prosperity alone does not make us whole. Now is the inflection point to repurpose human ingenuity and usher in a new era of connection, meaning, and thriving for all.
Three core Pillars
Tech for Good
Values-aligned investing
Flourishing
Powered by Ikigai Lab, founded by Sam Ushio, (Re)Purpose is a movement designed and delivered in partnership with purpose-driven organizations and engaged community leaders across tech, finance, sports, government, journalism, climate, food, culture, and education.
The (Re)Purpose Summit is our annual kickoff, building on the visionary foundation established by previous Ikigai Summits that delivered education, inspiration, and activation for purpose-driven leaders dedicated to innovation at the intersection of purpose, planet, profit, and progress.
The R.A.D. Crew [(Re)purpose Activation Dojo] is a group of high-energy volunteers from different backgrounds and lived experiences, bringing the energy they cultivate from each other to a growing community of purpose-seeking and purpose-finding industry leaders.
Meet the R.A.D. Crew
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![A smiling man with glasses, short dark hair, and light skin, indoors with a blurred background.]()
Sam Ushio
Founder, Ikigai Lab
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![A woman with shoulder-length dark hair smiling outdoors on a porch.]()
KATHERINE CHENG
Social Impact, Sustainability
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![Professional woman with long brown hair smiling outdoors in a park, wearing a navy blazer and white top.]()
Shelly Kurtz
Author, Marketer, Founder
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![A young woman with long, wavy red hair and blue eyes, wearing a royal blue blouse, sitting indoors with a colorful abstract painting in the background.]()
TWiLA LIGGITT
Sustainability, Marketing
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![A young man with dark hair and a beard, smiling, wearing a navy blazer and striped shirt, standing in a modern office environment.]()
SHOHEI NARRON
Sales Engineer
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![A smiling man with short black hair, wearing a dark blazer and a red checkered shirt, standing in an indoor setting with blurred background.]()
Huy Nguyen
Brand Marketer, Digital Media
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![A woman with blonde wavy hair smiling at the camera, wearing a dark blazer and a light-colored top, against a black background.]()
CAROLYN PAOLA
Strategic Relationship Leader
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![A woman with long wavy brown hair, wearing hoop earrings and a necklace with a small pendant, smiling outdoors with a green bush in the background and a white structure nearby.]()
BREE ROSE
Nova Chief of Staff
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![Portrait of a woman with blonde hair wearing a black blazer and black top, against a dark gray background.]()
DIANNA WINEGARDEN
Customer Success, Solutions
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![A man with curly black hair, wearing a navy blazer and white shirt, smiling outdoors with blurred boats and water in the background.]()
Gonzalo Banda-Cruz
Sustainability & Impact
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![Portrait of a smiling woman with curly hair wearing a pink blazer.]()
Cheyenne Cazaubon
Artist, Business Development
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![A young woman in a graduation gown and cap sitting outdoors in front of a modern building with glass windows, smiling at the camera.]()
Katelyn Enoka
Customer Experience
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![A young woman with long dark hair smiling at camera, wearing a dark-colored shirt, standing against a plain light background.]()
Tselmeg Erdenebayar
Insructional Designer
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![A smiling man with dark hair and a beard, wearing a blue polo shirt, standing outdoors with trees and blurred buildings in the background.]()
Arul Gupta
Impact-driven Product Leader
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![A smiling man wearing glasses, a light purple shirt, and a gray blazer, posing against a gray background.]()
Gregory Heller
UW Foster School of Business
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![A woman with shoulder-length light brown hair, blue eyes, and a wide smile wearing a light blue top.]()
Angie Hopkinson
Human Resources Specialist
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![A woman in a red shirt with a white floral pattern, smiling and taking a selfie in an airport terminal.]()
EILEEN LAMBERT
Latine Climate Storyteller
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![Headshot of a smiling man with glasses, wearing a gray blazer and a blue patterned shirt, standing in front of a brick wall.]()
Travis Mears
Organizational Development
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![Headshot of a smiling Asian woman with dark hair, wearing a pearl necklace and a black top, against a gray background.]()
KATIE MOONEY
Culture & Diversity Champion
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![A woman with medium-length dark hair, smiling, wearing a green top and pearl earrings.]()
RACHEL NUSSBAUM
Brand Entertainment Producer
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![A woman with long brown hair smiling at the camera, wearing a blue top, with a pink and purple gradient background.]()
Jenni O'Brien
Copywriter, Makeup Artist, Yogi
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![A woman with shoulder-length light brown hair, wearing drop earrings and a maroon long-sleeve top, standing against a plain gray background.]()
Lucy Scaramuzza
ESG, Human Rights Lawyer
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![A smiling woman with dark hair, wearing earrings and a green jacket, standing against a solid dark background.]()
MEGUMI VOIGHT
Customer Storytelling, Editor
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![A woman with long, wavy blonde hair smiling and wearing earrings, outdoors in a casual setting.]()
Alyssa Smith
Neuroscience-based Change
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![A young woman with shoulder-length black hair and bangs, wearing a light gray sweater over a blue collared shirt, smiling in front of a textured, light-colored wall.]()
Bee Tangsurat
Project & Operations Manager
Ready to Join the Movement?
Are you R.A.D.? Fill out this interest form and be R.A.D. with us.